When customers are relaxed and having a good time they are more likely to engage positively with your brand / business / destination
The business world has become filled with Xs that represent important aspects of success
UX - user experience
IX - interactive experience
CX - customer experience
EX - employee experience
Here's another X for your business armoury
MX - music experience
When curated properly music and sound can deliver exceptional success in all of the other Xs due to the effects of music on the brain
We've co-written an article on MX with IBMiX
MUSIC, SOUND & NEUROSCIENCE IN MARKETING
Most decision making occurs much earlier than we are consciously aware of it
We've written a White Paper showing how to apply neuroscience to your marketing and use music and sound to help win the fight for attention
Social experience (SX) is the vital ingredient that many UK regions have so far missed in their Local Industrial Strategies
To successfully attract the tech sector regions must pay more attention to building virbrant social and evening economies that 18-34 year old tech sector employees seek
The toolkit provided by Government to regions to assist in the writing of their Local Industrial Strategies misses this critical link. So we've written a White Paper for UK regions
MUSIC VALUATION FORMULA
The full value of music to society
We have spent many years examining all the ways in which music delivers value to society. This work has identified a multitude of variables that represent health impacts and economic returns. From cradle to grave, birth to death (from pre-birth in the womb actually), hire to retire. The ways in which music can add value to the public and private sector and society as a whole is exceptional but as yet remains to be effectively tapped and valued.
Click here to see the full formulaic breakdown and for more detail regarding why we should be measuring the full value of music in society in order to extract the maximum potential from this incredible asset. This formula continues to be a work in progress as we gradually find ways to improve measurement of variables.
THE MUSIC DIET
This book by Dr Julia Jones (CEO, Found in Music) will help you understand why putting more music in your life and business can deliver a range of exceptional benefits
As featured on BBC News, Sky News Business, BBC 6 Music, The Sun on Sunday, BBC Radio 5 Live, The Sunday Express.
MUSIC IS THE NEW GASTRONOMY
White Paper for the United Nations World Trade Organisation
Don't underestimate the amount of business that music can deliver to your destination. Cities, regions and towns around the world are starting to tap into this under-recognised opportunity.
We co-wrote this White Paper with Sound Diplomacy and ProColombia for the United Nations World Tourism Organisation. It was launched at the World Travel Market in London in November 2018. It provides guidance and case studies to help destinations develop their own music tourism strategy to boost economic growth.
MUSIC IN SOCIETY
An inquiry conducted at the House of Lords
Many excellent committees, commissions and All Party Parliamentary Groups have been examining various music related topics over recent years.
We created this inquiry to bring all of that intelligence together into one joined up conversation. To examine how policies and infrastructure can be better organised in order for society to extract the full value from music as an asset.
The evidence meetings held at the House of Lords will hear from expert witnesses in the following strands:
The role of music in developing the future workforce
The role of music in improving public health
The role of music in coping with the ageing population
The role of music in driving economic growth
The report will be available in November 2019
For full details contact firstname.lastname@example.org
EXCHANGE: DESIGN OF THE WORKPLACE
Publication by Make Architects
We wrote an article about the importance of music in workplace design for this fabulous publication by Make. The buildings and environments we work in have a profound impact on our health. It's vital that health and wellbeing data informs future architectural design.
For full details visit https://www.makearchitects.com/ and contact
SXSW WHITE PAPER & PANEL
The Future of Street Performance
Together with our colleagues at the City of Austin Music and Entertainment Division we launched a white paper and presented a panel at SXSW in March 2019 outlining the social and economic value of street performance to cities and communities.
Sustainable Development Goals
We are advocates of the power of music as a tool to achieve many of the UN's SDGs. Our CEO, Dr Julia Jones has presented these principles at numerous conferences including the United Nations World Urban Forum in Kuala Lumpur in 2018 and Music Cities Convention in Chengdu in 2019.
Article in Marketing Week Magazine
Our research and client case studies were featured in this article. Popular music is now a highly effective content and experience vehicle for engaging multiple generations and creating emotional connections quickly.
For full details visit https://www.marketingweek.com