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Customer Experience / Brand Experience

Well constructed music and sound experiences can drive happiness


There is an immediate brain response

Dopamine, serotonin, endorphins and oxytocin are influenced by music and sound experiences

We help our clients, bring people together to share past music memories and create new ones

We programme over 12,000 hours of live experiences each year, helping our clients create memorable music driven interactions with their existing and future customers.
We also curate in-store playlists (that can be delivered via a licensed streaming music service of your choice) and produce bespoke music soundscapes for client campaigns, events and places.
Our talent roster is the largest of any similar experiential agency in the UK, featuring over 300 performers who are fully insured and own their own portable amplification equipment, including the fabulous Charlotte Campbell pictured above.
Some examples of the experiences we've created
  • open air festivals on Trafalgar Square for Greater London Authority
  • live in-store performances for Apple and Selfridges
  • exclusive intimate gigs at Tower Bridge and St Paul's Cathedral for Saga
  • pop up retail, food and beverage experiences for various clients
  • Bowie themed city breaks in Berlin for Saga Holidays
  • beach festivals for Visit Greece
  • exclusive events and partnerships for Gibson Guitars & Epiphone
  • talks for various clients
  • sampling experiences for AB InBev, Cadbury, Tetley
  • screenings for various clients
  • exhibitions for Network Rail and Ben Sherman Clothing
  • meet & greets for various clients
  • touring experiential marketing activations for BBC America, Visit Britain and Virgin Atlantic
  • street performance schemes and festivals for various clients
  • playlists for various clients
  • design thinking workshops for various clients
We also manage the groundbreaking 'Busk in London' initiative supported by the Mayor of London. This is the largest street performance scheme in the world. We were the creators of International Busking Day in 2015, now celebrated around the world each year.
Visit for further information.
Photo below: KT Tunstall live at Wembley Park for Quintain Limited on International Busking Day 2019
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We are currently providing advisory, placemaking and enlivenment programming services for the following land owners and managers. Helping create the best 'place' experiences for their customers, drive footfall, increase dwell time and spend.
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Since 2015 we have been working with towns, cities, regions and boroughs around the UK and world. We help them to think of their visitors and residents as customers, putting in place vital social experience infrastructure that matches the popular culture tastes of the population they are trying to attract. We have championed street performance as a particularly effective tool in this regard. In recent years we have advised the following destinations on these topics.
Madrid / Barcelona / San Francisco / Austin / Royal Borough of Kensington & Chelsea / Westminster / London Borough of Tower Hamlets / Manchester / Visit Greece / Bracknell Council / Cardiff / Croydon / London Borough of Southwark
We urge decision makers to recognise, support and protect social experience infrastructure in official policies. SX infrastructure is an essential element of successful places and includes live music venues, bars, pubs, coffee shops, restaurants, street food markets, busking pitches, festival venues. Music is embedded at the heart of all of this infrastructure. Music brings people together of all ages and backgrounds.
We have recently published a White Paper on this topic. Read it here
Photo below: Passenger secret pop up performance at London Waterloo for Network Rail
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